Digital Marketing and Content Strategist

Title: Digital Marketing and Content Strategist

Job Role: Website, SEO, Content & Social Media Manager

Location: Dalkeith, Midlothian

Company: NWH Group, Waste and Recycling Business

Salary: £35,000 - £45,000 per year experience dependant

Are you a digital marketing visionary with a knack for creating captivating website content, mastering SEO strategies, and crafting engaging social media campaigns? If you have at least 5 years of experience in the field and are ready to take your career to new heights, we have an exhilarating opportunity for you!

About Us:

NWH Group, headquartered in Dalkeith, Midlothian, is a thriving waste and recycling business that has seen explosive growth over the past decade. We are about to launch our biggest marketing strategy to date, that will establish the NWH Group as a household name in the waste industry across Scotland and the North-East of England.

As the Website, SEO, Content & Social Media Manager, you will play a vital role in ensuring the operational success of our organic marketing efforts, as well as out paid social platforms. Reporting directly to the Marketing Director, you'll have access to all the tools required, and be encouraged to think outside the box, fostering your professional growth.

Main Responsibilities:

·         Forge cutting-edge website content that sets industry standards.

·         Curate daily content, including compelling blogs, up-to-the-minute news, job adverts, and engaging materials tailored for our diverse audience, encompassing customers, potential customers, and our dedicated team.

·         Develop and update captivating paid social media campaigns with informative and exciting content that resonates with our followers to drive sales leads.

·         Drive sales growth by harnessing SEO, Content, and Paid Social strategies while seamlessly collaborating with other channels.

·         Dive into our brand to uncover the pivotal role that content plays in achieving our goals.

·         Showcase your copywriting and content creation talents.

·         Ensure we maintain a high standard of research and landscape investigations to inform our strategic activities.

·         Execute tactical SEO-driven content requirements, including page-level optimisation.

·         Contribute to ideation and content creation for content marketing, Digital PR & Outreach, and link building initiatives.

·         Be a self-motivated individual who stays at the forefront of industry developments and emerging tactics.

·         Execute content-led SEO activities, including editorial keyword research and opportunity sizing.

·         Deliver high-quality reporting against agreed KPIs.

Person Specification:

A minimum of 5 years' experience in website and content management.

While industry experience is not a deal-breaker, familiarity with waste management and industrial and commercial industries is highly advantageous.

Exceptional stakeholder management and communication skills, both verbal and written.

Meticulous attention to detail in all your output.

Proficiency in presenting your ideas and work effectively.

What You’ll Get in Return:

Competitive salary, ranging from £35,000 to £45,000 per year based on experience.

Standard Monday to Friday, 8 am to 5 pm work schedule.

28 days of paid leave.

Death in Service benefit

Hybrid ability

Job Types: Permanent, Full-time

Salary: £35,000.00 - £45,000.00 per year

If you're ready to embark on an exhilarating journey with a dynamic waste and recycling business and help shape the future of our marketing endeavours, apply now. Join us as we make the NWH Group a household name in the waste industry!